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HoJin Kim: Pay-As-You-Go Model Is A Profitability Game-Changer For SonicWall Partners

SonicWall Vice President of Worldwide Channels HoJin Kim said the company’s shift to a pay-as-you-go monthly model opens the door for partners to drive big increases in profitability.

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How big an impact could this have on the ability for MSPs to drive increased profitability?

Just on the product piece alone it is going to have a huge impact. We are lowering costs (to our partners by) 20 percent. Then when you talk about the ability for them to take that capital and utilize it to do other things it is a huge impact. Then you talk about the ability to have additional stickiness with the customer versus resale. In a resale world I sell you a license and I see you in a year when that licenses expires. Now I am going to communicate with you now every week on everything that I am doing for you. It’s a huge impact.

It’s a pretty fundamental shift and a huge way for our partners to add a lot more value to their customers.

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