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The 10 Hottest Cybersecurity Startups Of 2020 (So Far)

The 10 hottest cybersecurity startups include companies solving challenges around verifying user identities without passwords, securing and isolating applications from the network, and protecting data in motion between clouds and devices.

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CEO: Rick Song

Persona was founded in 2018, and in January closed a $17.5 million Series A round led by First Round Capital and Coatue Management to help secure and ID both sides of any Internet transaction to reduce data breaches, deep fakes and synthetic identity fraud. The San Francisco-based company currently employs 39 people, up from just 11 employees a year ago, according to LinkedIn.

The company said it protects customers from liability by only giving them the personally identifiable information data they need to operate their business. Eliminating humans from the review process is the only way to verify identities in a secure and scalable way, so Persona said it has focused on automating what has historically been a slow and painful process.

Persona utilizes best practices such as database lookups, reverse phone lookups, document verification, government ID verification, and biometric options such as uploading a selfie and live video capture to produce a facial similarity score. The company tailors the identity verification experience based on the individual's unique risk profile to streamline the process for users while deterring fraud, Persona said.

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