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The 12 Hottest Identity And Data Protection Tools Unveiled At RSA 2020

Here's a look at 12 new identity and data protection products at RSA 2020 that make it easier to isolate sensitive data, prevent credit card fraud, securely onboard remote workers and validate users with their unique typing patterns.

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RSA Adaptive Authentication For eCommerce

RSA Adaptive Authentication for eCommerce Version 20.5 adds new authentication flows to support transactions where the cardholder is not in session and introduces new capabilities that significantly enhance the customer’s checkout experience.

Regulations like the Payments Services Directive 2 (PSD2) in the European Union have driven online merchants to adopt the EMV 3DS protocol for Card Not Present (CNP) transactions, meaning that card issuers need a 3DS Access Control Server (ACS) that can accurately detect fraudulent payments. RSA said its tool can identify indicators linked to known and attempted fraud schemes globally.

RSA Adaptive Authentication for eCommerce prevents more than 95 percent of fraud in CNP transactions while also maintaining a frictionless shopping experience for cardholders. The tool analyzes hundreds of risk indicators to silently authenticate genuine cardholders while challenging only the small number of transactions that are high-risk.

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