EMC's Major Product Launch: From Entry-Level To Enterprise Storage

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Recruiting Thousands Of New Partners

To take its entry-level VNXe line to market, EMC plans to recruit several thousand new solution providers who will sign on initially to sell the VNXe but who EMC hopes will eventually grow into its Velocity Partner Program, said Gregg Ambulos, vice president of worldwide global channel operations for the vendor.

EMC wants to make it easy for new solution providers to work with the VNXe. The company is offering a simple on-line portal for signing up, specifying which distributor it wants to use, and take a short on-line training course, Ambulos said.

"Conceivably, we can get someone in, up, and selling within three hours," he said. "It's awesome."


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