EMC's Channel Journey: A 14-Year Odyssey

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Feb. 6, 2006 -- EMC Unveils Its Insignia Small Business Brand

EMC introduced a new product line specifically for small businesses under the EMC Insignia brand -- a brand that EMC said will not be available to Dell, its biggest partner and the channel’s biggest competitor, even though Dell could sell the products.

The EMC Insignia product line was complemented by a new channel program called Velocity SMB, which was aimed at drafting an army of partners to carry the fight against such tenacious foes as IBM, Hewlett-Packard, Symantec/Veritas and CA.

The Insignia line, which was managed by Larry Zulch, Dantz co-founder and former CEO, included the Dantz software line, the AX400 array, and additional software from other acquisitions.

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