6 Drivers Of The 'Storage Infrastruggle' And How To Manage Them

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Challenge No. 5: Storage Cloud Hype Is Deafening

Beware of research showing how fast cloud storage is being adopted, Toigo said.

He cited an Info-Tech Research Group report, which stated that 2011 adoption of cloud storage was 326 percent higher than in 2010. "That sounds pretty remarkable," he said. "That sounds like storage clouds are high and to the right, and their owners all have to wear shades because their futures are so bright."

However, Toigo said, the study's fine print showed that 51 percent of respondents said no cloud storage meets their business requirements; 70 percent are concerned about cloud storage service availability; 84 percent are concerned about cloud storage costs; and 83 percent are concerned about cloud storage security.

That same organization also found that 88 percent of cloud storage is being used by PaaS (Platform-as-a-Service) providers for their own cloud-based servers.

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