Software: The Biggest Winner In 2012
Storage software sales in 2012 are already growing much faster than storage hardware sales, a trend that will continue in 2013 and beyond as business users look for more control of their storage.
Storage systems in the typical data center are anything but homogeneous, thanks to mergers and acquisitions, purchases for specific projects, predatory pricing and aggressive sales reps and other reasons. But trying to replicate data between them, or migrate data from one to another, or turn storage into a service, is increasingly difficult given the proprietary nature of storage operating systems.
Software using virtualization and other technologies will be the key to breaking down the barriers to manage storage in a simple, logical fashion.