Snowflake Computing: Challenging Data Warehouse Status Quo

CEO: Bob Muglia

Snowflake Computing in October came out of stealth mode with a cloud-based data warehousing service it has positioned as a more flexible, easier-to-manage alternative to traditional on-premise data warehouses to compete with services such as Amazon Web Services' Redshift.

Snowflake, which as of October had raised $26 million in two rounds of venture financing, has former Microsoft and Juniper Networks executive Bob Muglia in the CEO chair.

The company's Snowflake Elastic Data Warehouse collects and analyzes both structured data from transactional IT systems and semi-structured machine data, and provides a 90 percent cost savings compared with on-premise data warehouse systems, the company said.