The 10 Coolest Storage Startups Of 2014

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Formation Data Systems Unifies All Storage

CEO: Mark Lewis

Formation Data Systems, a Fremont, Calif.-based developer of unified storage to support all formats and media, in September came out of stealth mode with funding of $24 million including support from big-name investors such as Dell, Box CEO Aaron Levie, Seagate CEO Steve Luczo, Riverbed CEO Jerry Kennelly and InMage CEO Kumar Malavalli.

The company is developing Formation XV, or Formation eXtensible Virtualization, a storage virtualization technology based on standard off-the-shelf hardware featuring flash and spinning disk storage and API-based cloud storage. It includes a data connector that projects a virtualized data layer for any operation, letting applications see data as block, file or object storage as needed.

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