Fortinet is doubling down on its marketing efforts, looking to make its brand stand out in a crowded market for security vendors. To lead that effort, the company has hired former FireEye marketing executive Holly Rollo for a new role of chief marketing officer. Rollo served as vice president of corporate marketing at FireEye until February of last year. Rollo has a strong history of brand repositioning and helping companies transform their marketing operations, traits that Fortinet said it hopes she brings to her new role. Partners at the time cheered the appointment, saying adding more emphasis on marketing is a "step in the right direction" for the security vendor.