6 Fun Facts About HPE You Might Not Know


A company that can help one of the oldest museums in Europe, and support the latest advances in automobile technology, can truly be said to be one of the most forward-thinking data centers infrastructure firms in the world.

HPE may use a lot of complicated language to describe what it does, but in recent years it has found itself in some interesting, and very high-profile places. Like the Starship Enterprise, for example.

In addition to becoming the official enterprise technology partner of the new Star Trek movie, the company crunches data for the Virgin Racing Formula E electric car series, completely overhauled the data center for Rio's main airport before the recent Olympic games and even found time to scare audiences as a big-time sponsor of the television show Mr. Robot.

HPE's The Machine Is Featured In The New 'Star Trek'

The New 'Star Trek' When you're the of­ficial enterprise technology partner of a movie whose fans boast a pretty high geek quotient; you may as well take things up a notch. With the release of "Star Trek Beyond," HPE launched a new ad campaign that imagines technological progress 250 years in the future. Of course, that progress is fueled by

HPE and its Machine, which puts memory and storage in one pool of memory and uses light, rather than electricity, to access any part of that memory. HPE has been tight with moviemakers for years. "We need to have the best tools, and the best technology and the best technology partner, and that's what we've had for more than a dozen years with HP," Dreamworks CEO Jeffrey Katzenberg explained while highlighting the role the company has played in the making of its blockbuster animated films.

HPE And The Power of Electric Cars

Formula E, like Formula 1 for electric cars, is pegged as a proving ground and a showcase for electric automobile technology. DS Virgin Racing crunches the vast amount of car and driver data with HPE compute, storage and analytics. It's a role HPE says will ultimately help pave the way for greater consumer adoption of electric autos, which in turn will lead to a cleaner, healthier environment.

Mr. Robot

Fans of "Mr. Robot" may have noticed that HPE has struck a very high pro­ le as one of the show's sponsors. "The more we digitize our world, the more vulnerable we are," says Kerry Matre, HPE senior manager of enterprise security, at the top of a spot that aired at the end of a recent episode. "Any internet device is now vulnerable to hacking." And who are the targets, according to Matre? "Everyone," she says before explaining how HPE "builds security in to protect and respond as quickly as possible. Everything we're doing in security is to disrupt those attackers."

HPE Upgraded Rio's Tom Jobim Airport Ahead Of The Olympic Games

As the Olympic games approached, officials at Rio's main airport, Rio Galeao Tom Jobim International, realized that before and after the games, airport use would double. As part of a major expansion project, the airport upgraded its outdated legacy data center with HPE and Aruba campus networking solutions. Tom Jobim of­ficials estimated 1.5 million people would pass through the airport for the games, and that's on top of expectations that airport traf­fic would soon hit 17 million people per year. HPE and Aruba installed an end-to-end solution, including the airport's new mobile app powered by Aruba Meridian.

New Technology For A Very Old Museum

Old, by the standards of Palo Alto, Calif., and Madrid, Spain, are two very different things. When a fine arts museum in Madrid wanted to modernize the visitor experience, those worlds collided. At nearly 300 years old, the museum is the oldest in Spain. It tapped HPE to deploy wireless networking technology from Aruba, as well as a custom mobile content management app that enables the museum to deliver noti­fications when a visitor nears certain areas, like specific exhibits or exits. The beacons also allow visitors to quickly locate different areas within the museum.

Environmentally Sound

By mid-2007, HP had met a target set three years earlier to recycle 1 billion pounds of electronics, toner and ink cartridges, and said it would recycle another 2 billion pounds of hardware by the end of 2010. The company was named to Newsweek's ranking of the 500 greenest large corporations, mostly because of its aggressive greenhouse gas emissions efforts.