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CRN Exclusive: Dell EMC Channel Chief Byrne On 'Significant Investments' In EMC Rebates, Competing Against Cisco And The 'Mystique' Of Titanium Black

Dell EMC Channel Chief John Byrne says partners will be 'status matched' into the new unified Dell EMC Partner Program, but the vendor is also going to be looking closely at which partners are pulling their weight.

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Will Titanium Black include stuff from VMware, from Virtustream, from the related companies?

Titanium Black is going to be highly exclusive. It's going to be a good place to be. All the things you said, they're great assumptions, but we will not be articulating the criteria to get into Titanium Black.

Is Titanium Black a secret weapon for you guys to drive channel share?

If you get in there. If you get into Titanium Black, we want all partners to go big. We want to go big with partners. We want to grow in the market. We want to take share from our competitors. We want to be aggressive. If that is a starting point for discussion with partners, then that is a good place to begin.

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