IDC: Q1 Storage Sales Shows Huge Shift From Enterprise To Cloud

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The Shifting Focus Of Storage

The storage market appears to be making a big shift away from traditional enterprise storage vendors to the hyper-scale data center companies, according to the first quarter edition of IDC's 2017 Worldwide Quarterly Enterprise Storage Systems Tracker.

Framingham, Mass.-based analyst firm IDC said total worldwide enterprise storage revenue in the first quarter was $9.2 billion, down slightly from the first quarter of 2016 despite a massive 41.4 percent increase in capacity shipped over the past year.

Three of the top five storage vendors – Dell EMC, HPE, and Hitachi – saw significant drops in their storage revenue in the first quarter compared to last year, while NetApp saw a huge jump and IBM grew a bit, according to IDC.

But the biggest change was a nearly 80 percent jump in the amount of storage that went to what IBM calls ODM direct, which primarily includes hyper-scale data center companies including the top public cloud vendors and cloud-based application providers, showing a solid shift in the way businesses and consumers consume storage capacity.

For a look at what happened during the first quarter of 2017, keep reading. 

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