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CRN Exclusive: Pure Storage CEO On Fast-Changing All-Flash Storage Business And Competing With Giants

Pure Storage CEO Scott Dietzen speaks with CRN on the extreme competitiveness of the all-flash storage market and what his company is doing to compete against market heavyweights NetApp, HPE, IBM and Dell EMC.

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All-Flash Star

As far as storage vendors go, Pure Storage is more of a midsize company. But when it comes to the all-flash storage business, the company sits squarely in the top five along with its much larger competitors including NetApp, Hewlett Packard Enterprise, IBM, and the leader, Dell EMC.

That Pure Storage can go toe-to-toe with its much larger competitors reflects its focus exclusively on all-flash storage, a fact CEO Scott Dietzen says is key because, unlike those competitors, it does not need to protect a legacy disk-based storage business because it never had one.

CRN recently sat down with Dietzen to discuss the company's business, future industry and company developments, and how to compete with storage industry giants.

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