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Storage News

CRN Exclusive: Pure Storage CEO On Fast-Changing All-Flash Storage Business And Competing With Giants

Joseph F. Kovar

All-Flash Star

As far as storage vendors go, Pure Storage is more of a midsize company. But when it comes to the all-flash storage business, the company sits squarely in the top five along with its much larger competitors including NetApp, Hewlett Packard Enterprise, IBM, and the leader, Dell EMC.

That Pure Storage can go toe-to-toe with its much larger competitors reflects its focus exclusively on all-flash storage, a fact CEO Scott Dietzen says is key because, unlike those competitors, it does not need to protect a legacy disk-based storage business because it never had one.

CRN recently sat down with Dietzen to discuss the company's business, future industry and company developments, and how to compete with storage industry giants.

 
Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

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