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CRN Exclusive: Pure Storage CEO On Fast-Changing All-Flash Storage Business And Competing With Giants

Pure Storage CEO Scott Dietzen speaks with CRN on the extreme competitiveness of the all-flash storage market and what his company is doing to compete against market heavyweights NetApp, HPE, IBM and Dell EMC.

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Pure Storage is competing in a very competitive environment, especially against larger and longer-established storage vendors who have moved quickly into all-flash storage. What makes Pure Storage unique?

First of all, we're serving three markets at the same time. One market is cloud infrastructure. That's selling into Software-as-a-Service, consumer internet, and Infrastructure-as-a-Service providers. The second, new, market we're playing in is the edge, the Internet of Things, big data, analytics and deep learning. AI is one of the key themes that we see across that marketplace. And the third is traditional enterprise IT.

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