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CRN Exclusive: Pure Storage CEO On Fast-Changing All-Flash Storage Business And Competing With Giants

Pure Storage CEO Scott Dietzen speaks with CRN on the extreme competitiveness of the all-flash storage market and what his company is doing to compete against market heavyweights NetApp, HPE, IBM and Dell EMC.

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What's next for Pure Storage?

Helping customers get ever more value from their data. We're really excited about the evolution of predictive analytics, real-time analytics, machine learning, and being able to mix and match on-line transaction processing with real-time analytics so even if data sets are changing really quickly you can still get those insights to help you change and optimize your data. That's the whole theme of data platform. It's not just storage. We're helping you get full value from your data. Deepening our value proposition. And making it easier to manage data through the life cycle as you're ingesting data that's changing really quickly, like Internet of Things. You're able to do real-time analysis on that data and make split-second decisions on how to better optimize your business.

I know that's vague. But we have learned not to tip our hand too much to our competitors about what we see as things that are going to differentiate us next year.

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