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5 Ways Partners Can Drive UCS Refreshes And New Wins With Cisco's M5 Servers

Mark Haranas

Watch Out Dell, HPE

Cisco recently unwrapped the next generation of its flagship Unified Computing System (UCS) server line, and the networking giant said competitors like Dell and Hewlett Packard Enterprise couldn't compete with it when it comes to its architectural approach and total cost of ownership.

Cisco's new UCS M5 line includes blade and rack servers, an enhanced UCS Director, a new Intel processor and a Workload Optimization Manager.

"What really differentiates us from Dell, is that Dell is asking customers to really just keep throwing more servers and people at the problem," said Todd Brannon, Cisco's director of product marketing for UCS, in an interview with CRN. "Partners aren't going in and having a server-to-server conversation with people and trying to fight at the slots and watts level. It's much more on the operational level that we want to compete … It lets [customers] manage more infrastructure with fewer people."

 
Mark Haranas

Mark Haranas is an assistant news editor and longtime journalist now covering cloud, multicloud, software, SaaS and channel partners at CRN. He speaks with world-renown CEOs and IT experts as well as covering breaking news and live events while also managing several CRN reporters. He can be reached at mharanas@thechannelcompany.com.

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