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Dell EMC Channel Chief John Byrne On Cross Selling, Pushing Services And Breathing Life Into The Storage Portfolio

New promotions and programs are coming soon to boost storage sales as part of Byrne's effort to put distance between Dell EMC and competitors like HPE.

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HPE is trying to pull all its indirect sales operations into a single organization. How are you preparing to do battle with a leaner, more nimble HPE?

It doesn't really matter what I think about HPE, honestly. It's what they think, what their partners think and what their ecosystem thinks. I'm just maniacally focused on our partner ecosystem, our disty ecosystem and doing all the things that we made a big, big, big commitment to. We've made some bold commitments. We're standing up to our side of the bargain. Our partners are standing up to their side of the bargain. Our channel is growing double digits. When I look at our competitors, I don't see them growing. I don't see their business growing. We're going to keep driving the velocity with a mix of servers and client, attaching services, being super aggressive with winning net new customers with storage.

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