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CRN Exclusive: Western Digital President, COO Cordano On Importance Of Investing In Hard-Drive, Flash Technology

'We believe in R&D as a driver of technology and products across the portfolio breadth. And we will continue to invest in HDD, flash, and other things in a very purposeful way,' Michael Cordano tells CRN.

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How so?

When you hear about these TCO benefits from fast data as a displacement for performance enterprise hard drives … the cost-performance benefit [of flash] is clear and present. You saw us discontinue investment in performance HDDs for that reason. So it was a very clear benefit of flash-based devices over that use case for hard drives.

In the case of big data and the capacity enterprise [drives], it’s quite different. So as you look at the need for growth, the cost-performance trade-off is actually quite compelling. And as you sequentialize it, you don’t even need to have a 10[X] or 15X [difference in cost-per-terabyte] to still maintain a very compelling TCO benefit. Because since you don’t get the performance enhancements that contribute to your TCO calculation, you actually could make the case that, even at 2[X] or 3[X] or 4X, there’ll be continued benefits in continuing on with hard drives.

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