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IDC: Strong 3Q Storage Sales Driven By ODM, Hyperscalers As Branded Vendors Struggle To Recover Market Share

Storage system sales made solid gains in the third quarter of 2017, and the branded storage vendors are struggling to recover at least part of the market share they have given up to the hyperscalers.

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Branded Vendors Continue Giving Way To Hyperscalers, Other Manufacturers

The worldwide enterprise storage system market did well in the third quarter of 2017, with total revenue rising 14.0 percent over the third quarter of 2016 to reach $11.8 billion, according to IDC's Worldwide Quarterly Enterprise Storage Systems Tracker. Total capacity shipments were up 22.4 percent over last year to 72.5 exabytes.

However, as has been the case for the last few quarters, the real growth in storage sales were among the hyperscalers and the non-branded ODM (original design manufacturing) storage vendors, who collectively accounted for 46.7 percent of storage sales in the third quarter of 2017, up from 40.5 percent in the same period last year.

The enterprise storage market in the third quarter posted its first double-digit growth in several years, said Liz Conner, research manager for storage systems at Framingham, Mass.-based IDC.

"All-flash, software-defined and converged/hyperconverged systems continue to be the driving force for traditional storage vendors. Meanwhile, hyperscalers once again saw event-driven storage requirements lead to strong growth in this segment during the third quarter," Conner said in a statement.

For details on how the specific market segments and vendors did, turn the page.

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