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IDC: Strong 3Q Storage Sales Driven By ODM, Hyperscalers As Branded Vendors Struggle To Recover Market Share

Joseph F. Kovar

As For The Rest…

The share of the storage market going to companies outside the top five branded vendors continues to grow, IDC said.

ODM direct vendors and others, including hyperscalers, combined during the third quarter of 2017 sold $5.5 billion worth of enterprise storage systems, accounting for about 47.7 percent of the market. This compares to sales of $4.2 billion, for a 40.5-percent market share, during the same period of 2016.

For external storage systems, the "others" sold $1.7 billion worth in the third quarter of 2017 for a 30.2-percent market share. Last year, they sold $1.5 billion, or about 28.5 percent of the market, IDC said.

 
Joseph F. Kovar

Joseph F. Kovar is a senior editor and reporter for the storage and the non-tech-focused channel beats for CRN. He keeps readers abreast of the latest issues related to such areas as data life-cycle, business continuity and disaster recovery, and data centers, along with related services and software, while highlighting some of the key trends that impact the IT channel overall. He can be reached at jkovar@thechannelcompany.com.

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