IDC: Strong 3Q Storage Sales Driven By ODM, Hyperscalers As Branded Vendors Struggle To Recover Market Share
Joseph F. Kovar
Total Enterprise Storage Sales Boom
IDC breaks the enterprise storage business into two categories. The first is worldwide total enterprise storage systems, which includes sales of all enterprises storage, whether internal to a server or external in a storage area network.
Total enterprise storage systems revenue rose a strong 14.0 percent in the third quarter to $11.8 billion, IDC said. Three of the top five branded storage vendors -- NetApp, IBM, and Dell EMC -- saw growth in the quarter, although none of them experienced anything near the growth of the ODM direct vendors.
See the following slides for individual vendor details.