IDC: Strong 3Q Storage Sales Driven By ODM, Hyperscalers As Branded Vendors Struggle To Recover Market Share
Joseph F. Kovar
Smaller Rise In Worldwide External Enterprise Storage Systems Sales
The second category, external enterprise storage systems, focuses on sales of storage in stand-alone systems outside the server.
IDC said sales of external enterprise storage systems rose a moderate 4.1 percent to $5.6 billion. This is likely due, in part, to the strong hyperscaler storage sales where storage capacity is typically inside the servers rather than sold as external storage devices.
Again, three branded storage vendors: NetApp, Hewlett Packard Enterprise, and IBM; saw their sales grow during the quarter. Interesting enough, NetApp's growth in sales was actually higher than the growth experienced by the "others," which includes custom-built storage, OEM, and smaller vendors.