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IDC: Strong 3Q Storage Sales Driven By ODM, Hyperscalers As Branded Vendors Struggle To Recover Market Share

Storage system sales made solid gains in the third quarter of 2017, and the branded storage vendors are struggling to recover at least part of the market share they have given up to the hyperscalers.

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Winner In Growth: NetApp

NetApp, which since EMC was acquired by Dell has become the storage industry's largest independent vendor, continues to defy gravity with its growing storage sales. That growth, according to NetApp, stems from its higher-than-any-competitor growth in all-flash storage, among other things.

NetApp had $700.7 million in storage sales during the third quarter, which was up over last year by 19.4 percent, according to IDC. That was enough to make it the second-largest external enterprise storage systems vendor after Dell EMC. It was also enough to make it the third-largest total enterprise storage sales vendor despite not having servers with which it could sell server-attached storage.

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