Dell EMC President Marius Haas On The Company's 'Refuse To Lose Approach' To The Storage Market

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On The Record

Marius Haas is driving Dell EMC's storage blitz in fiscal year 2019 with plans to win market share from competitors including Rubrik, NetApp and Hewlett Packard Enterprise by doubling down on storage investments and channel enablement.

Haas, president and chief commercial officer for Dell EMC, is responsible for Dell's growing $43 million global channel organization as well as the company's go-to-market strategy.

In an interview with CRN, Haas talks about the company's storage blitz, market differentiation, new stand-alone storage quotas for partners, and the channel call to action for the new year.

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