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Dell EMC President Marius Haas On The Company's 'Refuse To Lose Approach' To The Storage Market

Dell EMC's Marius Haas talks about the company's storage blitz, market differentiation, new stand-alone storage quotas for partners, and the channel call to action for the new year.

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Do you think you took the eye off the ball in storage?

I don't think it's an eye off the ball. I think it's focus. When you have an organization that has a portfolio that's this big, then all of a sudden you ask that same organization to sell and promote a portfolio that's twice or three times the size and you don't do enough differentiation that will drive the behaviors through the compensation engine -- then they'll go the path of least resistance. Now that we have almost a year under our belt, we're realizing, 'OK, now how do we get the focus back on the parts of the business that are clearly important for us?' Losing share is unacceptable, so what are all of the actions we're going to take to make sure we're in a position of strength and align all our team members and align all of our partners to help in that journey?

 
 
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