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CRN Interview: Dell EMC Channel Chief Joyce Mullen On Driving More Storage Sales Through Partners And Her Channel Vision For 2018

Joyce Mullen, an 18-year Dell veteran who is now president of global channels, OEM and IoT Solutions, spoke with CRN about enabling partners to drive more storage sales, the potential integration of VMware into the Dell EMC Partner Program, and her channel vision for 2018.

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Where should partners be investing in 2018?

One of the big focus areas is certainly storage because of the breadth of our portfolio and our market-leading position. We are really anxious and interested in making sure that our partners understand the technology really well, but also the options and the use cases because there's software-defined storage, there's traditional storage, a lot of hyper-converged -- there's a whole bunch of different kinds of ways to think about solving problems. Our goal is to make sure that, just like our storage specialists are extraordinarily well-versed in matching up the right kinds of solutions with the problem the customers are trying to solve, we want to make sure our partners do the same. That's the focus -- really making sure our partners are completely enabled in the storage space.

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