Focus On Four
The new strategy has Dell engineering teams focusing squarely on one primary storage product line for each market segment: high-end, midrange, low-end and a separate product for the unstructured file and object storage market, according to sources. For the high-end market, Dell will focus on its new all-flash PowerMax product unveiled this month, sources said. Dell's PowerVault product line will be the go to offering for the entry level and SMB market, according to sources.
Partners said the new plan solves the issue of overlapping storage products since the Dell EMC merger. "With that streamlined, simplified product set, I think it just allows the innovation to be driven across that product portfolio which is challenging to do when you have five of six different product sets," said Kent MacDonald, senior vice president at Long View Systems, a Calgary, Canada-based solution provider and Dell EMC partner. "Streamlining and putting the innovation around a smaller portfolio I think is what customers have always wanted."