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5 Things You Need To Know About Dell EMC's 'Next-Generation' Storage Product Strategy

Dell EMC's new storage strategy revolves around having one single storage product line for each market segment in a move to acceleration innovation.

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New Midrange Product Ahead

Dell EMC is developing a new, next generation midrange storage product, although it is unknown when the company will unveil the solution, according to sources. The company already has several midrange product lines such as Unity and its SC Series. Dell channel partners account for about 70 percent of Dell's midrange storage business. The company has been incenting partners to attack the $14 billion midrange market through incentives and implementing a storage-only quota for partners.

Dell EMC engineers are also working to create a new flagship product for the unstructured file and object storage market.

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