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5 Big Partner Announcements At Microsoft Inspire 2021

Microsoft is using its Inspire partner conference to launch new advanced specializations and Partner Center portal updates, while also disclosing enhancements for marketplace and ISV partners.

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ISV Connect Updates

Microsoft is announcing changes that are coming this fall to the ISV Connect program, including reduced revenue sharing, simpler go-to-market benefits, ISV app license management and discounted environments for development, testing and demos.

Microsoft AppSource, which has more than 750 million customers, will also gain improved application discoverability and search results, according to the company.

ISV Connect now has more than 734 ISVs in the program and has certified more than 1,472 apps in AppSource. Microsoft launched the program at Inspire 2019.

In April, Parker said in an interview with CRN that Microsoft is “increasing the amount of effort and resource on ISVs”—with the company’s fiscal 2022 that began July including “a big ramp in the ISV wins and the co-sell success we have.”

“We’re just going to continue full steam there,” he said. “It’s the ISVs’ success that has been very front and center with cloud adoption.”

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