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Channel VP Jeff McCullough On How NetApp Partners Can Profit By Selling AWS, Azure, Google

NetApp Channel Chief Jeff McCullough says the key for partners looking to drive cloud storage sales is teaming with NetApp to sell NetApp Ontap in the cloud with AWS, Azure and Google.

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What's the biggest growth opportunity for partners now? 

For our partners, the biggest growth opportunities, from the technology perspective, are going to be those three areas of flash, cloud and converged. And I say that because when you look at all the market data, those are the areas that are all growing double digits. [Flash] is an accelerating market. Converged is another growth market. And I call converged both hyper-converged as well as traditional converged. And we continue to grow in both. We see growth in traditional converged with FlexPod and the work we do with Cisco in the market. And we're newer in HCI, or what we call the 'hybrid cloud infrastructure' space. But our HCI platform is growing triple digits, but obviously from a smaller base. We've come into this market with a very different value proposition. And then finally, cloud. Cloud is where we're seeing a lot of activity and engagement. And for us, it's a great opportunity to attach and create recurring revenue opportunities for partners to make money.

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