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Dell Keeps Top Spot In External OEM Storage While Huawei, NetApp Show Big Gains

Revenue in the first quarter was up a bit while total capacity swelled over the prior year, with Dell Technologies, HPE, and Hitachi all showing a sales decrease, according to IDC’s latest look at worldwide enterprise external OEM storage systems sales.

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Mixed Bag For Enterprise Storage

The storage industry is one of the fastest-changing parts of the IT business. As CRN noted in its 8 Emerging Data Storage Trends To Watch In 2021, storage decisions are increasingly being made based on what the firms need to grow their business and generate profits, and not where and how the data is stored.

IDC just released its worldwide enterprise external OEM storage systems report for the first quarter of 2021, and it also reflects the change in how storage is consumed. According to IDC, while total OEM storage capacity increased 16.3 percent over last year to 19.9 exabytes, revenue from those systems increased a mere 1.7 percent to $6.7 billion.

However, storage sales by original design manufacturers selling directly to hyperscale data center reached $5.6 billion up 14.1 percent, while capacity grew 28.3 percent to reach 70.2 exabytes. When compared to OEM storage system sales, which is where the channel’s strength lies, the trend here is a continuing shift in the storage business from a focus on on-premises and private cloud storage to one on public cloud storage.

The IDC report also showed all-flash storage array reached $2.7 billion in revenue, which was down 3.3 percent over last year, another proof point that the storage business is changing.

How did the individual vendors do? Click on our slideshow to see the results.

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