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Despite Falling Revenue, Dell, HPE And NetApp Still Storage Market Leaders: IDC

Fourth quarter 2019 branded OEM storage sales dipped over last year, while ODM sales to hyperscalers rose strongly, continuing storage migration from on-premises to on-line. Strong IBM and Huawei growth couldn't overcome competitors falling revenue.

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Tough Times, Big Shifts For Storage

The fourth calendar quarter of 2019 was a tough one for the storage industry, particularly for the major storage brands. Those vendors, who are counted by IDC in the total worldwide enterprise external OEM storage system sales, saw an ever-so-slight dip of 0.1 percent revenue in the fourth quarter, according to the latest edition of IDC's Worldwide Quarterly Enterprise Storage Systems Tracker.

However, sales of ODM (original design manufacturer) storage builders to the hyperscale cloud market saw a huge bump in sales, a fact which shows the movement of data from on-premises storage infrastructures to the cloud is continuing.

Even more ominous for the branded storage vendors, particularly those based in the U.S., is the continuing rise of China-based Huawei despite that company having little or no sales in the U.S. market because of U.S. government pushback against the Chinese company.

In yet another major shift, the IT industry seems to be getting ready to say goodbye to the hybrid flash array market as sales of those products start falling.

The data storage industry is market by the development of some of IT's most sophisticated products, but is very much an industry in flux.

To get a feel for what's happening, and to look behind the numbers, turn the page.

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