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Dheeraj Pandey On Leaving Nutanix To Start CRM Startup DevRev

‘By creating this low latency, highly social and a very fun platform with DevRev’s CRM, we think we can create the earth’s most customer-centric companies,’ DevRev CEO Dheeraj Pandey tells CRN.

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Coming out of stealth mode with 75 employees and $50 million in funding isn’t typical for startups . How did you do that?

We did things differently, very differently. We went to colleges very early [for recruitment]. We also did things using product-led growth ideas. But code drives everything. In many ways, Madhukar Kumar has been very instrumental in building this product-led experience for hiring candidates. What does it mean to truly automate their experience? What does it mean to get them on a community platform like Discord? How do we stay in touch with these prospective candidates digitally, as opposed to having to throw a ton of recruiters at the problem. This was key to the success of our overall recruiting effort.

We’ve also done a really good job in being a global company from day one with offices in Austin, Texas; in Slovenia; in Bangalore; as well as people in the San Francisco Bay area. So being a global company, being a digital recruiting company, and going to college for recruiting from day zero, has been very important in the journey of getting to 75 people. … We are thinking a lot more long term.

On the experience side [of recruitment], people are coming from Google, Facebook, Amazon, Airbnb even some of the gaming companies like Wizard—there’s a lot of good names and best of the best people.

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