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Dheeraj Pandey On Leaving Nutanix To Start CRM Startup DevRev

‘By creating this low latency, highly social and a very fun platform with DevRev’s CRM, we think we can create the earth’s most customer-centric companies,’ DevRev CEO Dheeraj Pandey tells CRN.

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How will you leverage that Nutanix expertise to drive DevRev?

Manoj [Agarwal] (pictured) was a big part of Nutanix’s transition in moving to software from hardware. We had to move to different versions of hardware, different configurations of hardware, and different vendors of hardware. It was a big multiplatform transition for the company five or six years ago. Going from software to cloud was a big transition. Manoj was leading that effort. So we were really working hard toward business models all day long. … We’re using [that expertise] to build a platform for developer centric-CRM.

Does DevRev eventually plan to have some sort of channel partner strategy?

When we’re doing a lot of artificial intelligence work—because when you try to bring these two sets of people together you have to really use a lot of data engineering, design to simplify stuff, and AI and machine learning—that’s where we’re integrating with a lot of existing tools as well. We’re integrating with code management tools and security tools and observability tools and existing CRM tools and so on.

So we’ll need a ton of integration partners to do this integration work to automate a lot of this data that’s coming to us and to really build customizable dev-centric CRM. Given the fact that we’re really trying to integrate with so many tools, there will be a need for integration partners. Especially those integration partners that are very code-savvy.

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