Emerging Storage Vendors To Know In 2020

As part of CRN’s Emerging Vendors for 2020, here are 10 hot storage startups, founded in 2014 or later, that solution providers should be aware of.

The New Generation Of Storage Companies

The global datasphere, the total amount of digital data in data centers, cloud systems, endpoint devices like laptops and smartphones, and other sources is expected to reach 175 zettabytes by 2025, according to market researcher IDC. Put another way, that’s 175 trillion gigabytes.

That creates challenges for IT managers who have to figure how and where to store all that accumulating data and do it in the most secure and most cost-effective way.

That’s driving the demand for innovative technologies and services in storage management software, flash memory, NVMe hardware, and backup and recovery tools – often from startup companies.

As part of CRN’s Emerging Vendors for 2020, here are 10 hot storage startups, founded in 2014 or later, that solution providers should be aware of.


Founded: 2016

Top Executive: Adrian Knapp, Founder, CEO

Aparavi transforms data chaos into intelligent information availability, providing control of data with knowledge and breaking down silos. Aparavi‘s offering manages—and gives insight into—the state, placement, and availability of data, addressing information continuity, cost and compliance.


Founded: 2017

Top Executive: Poojan Kumar, Co-Founder, CEO

Clumio is a secure backup service that replaces the complexity of managing data across all clouds with SaaS. Regardless of where data lives—in the cloud, a hypervisor or from another SaaS offering—enterprises will have a unified view of all backup data.


Founded: 2014

Top Executive: Lior Gal, Co-Founder, CEO

Excelero delivers low-latency, distributed block storage for high-performance workloads. NVMesh storage software enables Elastic NVMe for AI training, data analytics and containers. Customers benefit from the performance of local flash with the convenience of centralized storage while avoiding proprietary hardware lock-in and reducing overall storage TCO.


Founded: 2018

Top Executive: Simon Taylor, CEO

HYCU specializes in multi-cloud data backup, management, protection and recovery for on-premises and hyperconverged, Google Cloud, Microsoft Azure Cloud and multi-cloud infrastructures. HYCU‘s offerings are purpose-built for data protection, data management, migration and disaster recovery.


Founded: 2017

Top Executive: Niraj Tolia, CEO

Kasten helps customers implement data management strategies for cloud-native applications. Kasten’s K10 data management platform is purpose-built to support and manage Kubernetes environments, providing enterprise operations teams with an easy-to-use, scalable and secure system for backup, restoration, disaster recovery and mobility of Kubernetes applications.


Founded: 2015

Top Executive: Kumar K. Goswami, CEO

Komprise is used to efficiently manage today‘s massive data growth with no interference to applications, users or hot data. Komprise’s mission is to radically simplify unstructured data management with one offering to analyze, migrate, archive and find data across storage infrastructurea, including network-attached storage and the cloud.


Founded: 2018

Top Executive: Jiten Vaidya, Co-Founder, CEO

PlanetScale provides a MySQL-compatible transactional database built on Kubernetes that delivers scalability, manageability and reliability for mission-critical applications. PlanetScale‘s product, PlanetScaleDB, is a fully managed Database as a Service built on Vitess, an open-source project used by Slack, Square and Hubspot to run cloud applications with unbounded scale.


Founded: 2014

Top Executive: Bipul Sinha, Co-Founder, CEO

Rubrik simplifies backup and recovery across hybrid cloud environments. The vendor’s data management platform eliminates legacy complexities by consolidating disparate hardware and software components into a single software system. Designed to be vendor-agnostic, Rubrik delivers broad support across traditional, modern and next-generation applications.

Vast Data

Founded: 2016

Top Executive: Renen Hallak, Founder, CEO

Vast is redefining the economics of flash to end the hard drive era, simplifying data storage and accelerating applications. Vast Data’s technology is fast enough for the most demanding workloads, scalable enough to handle all of a customer‘s data and affordable enough to eliminate legacy storage tiering.


Founded: 2017

Top Executive: David Friend, Co-Founder, CEO

Cloud storage company Wasabi delivers disruptive storage technology that’s one-fifth the price of Amazon S3 and faster than competitors with no fees for egress or API requests. Wasabi is solely focused on storage technology and delivers a cost/performance ratio it says is far superior to first-generation cloud vendors.