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HPE GreenLake Has Put Partners In Pole Position To ‘Win’ Everything-As-A-Service Race: Channel Chief George Hope

Hewlett Packard Enterprise Global Channel Chief George Hope says the GreenLake on-premises cloud has given partners a pole position to win the everything-as-a-service channel race.

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What kind of opportunity is there versus the competitors with this pole position you are providing in everything as a service?

Remember with racing there are time trials. When you win the time trial you get the pole position. When race cars are lined up at the beginning of the race if you are way in the back you have to pass everybody else to win.

If you are in the pole position you start out with everybody else behind you. You are on the inside lane at the front when the flag is waived. It is your race to lose at that point because you are in the lead. With all our innovation, our proven portfolio and the best partner community, we have put partners in the pole position. Now it’s up to them to go win.

With GreenLake, the Compute Console, the Storage Console and Aruba we have put partners in the front. Now it is up to them to take advantage of that. They need to customize their own experience.

We have channel DNA. We grew up with channel at HPE. We are not trying to figure out whether this is the year we lean in or lean out with the channel. We have been all in with the channel from the very beginning.

Now we have a giant menu of options for our partners. We are encouraging partners to figure out what they want their journey to look like. Then we help them on that journey. Partners do not have to do everything and they can do it at their pace. The customization of our program allows partners to transform their business at the rate they want to transform. We are here with innovation, programs and profitable offerings to take partners on that journey.

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