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President Douglas Brockett On Taking StorageCraft Boldly Into The Midmarket

Douglas Brockett, who joined StorageCraft with its huge acquisition of Exablox, said his company still has huge MSP and SMB plays, but that growing partners are pulling it and its technology into the midrange and beyond.

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Rearchitecting StorageCraft For A New World Order In Data Management 

Extra spending money combined with long-term strategic thinking can go a long way in the data protection business, as StorageCraft shows. The Draper, Utah-based developer of data protection technology in early 2016 was acquired by a private equity firm for $187 million, and the following year in turn acquired primary storage vendor Exablox.

For a small provider of data protection software and appliances to SMB-focused solution providers, those two events created an opportunity to not only grow its business but grow the kind of businesses it targets. Instead of an SMB focus, StorageCraft has turned into a major force in the MSP market, and as those smaller partners grow it is being pulled right along into the midrange and above. And the Exablox acquisition gave it a primary storage offering and a shift to a new architecture, OneXafe, that converges primary, backup, and disaster recovery into a single platform.

Leading the charge along with StorageCraft CEO Matt Medeiros is Douglas Brockett, the former CEO of Exablox who now serves as StorageCraft's president. Brockett recently sat down with CRN to talk about the evolution of StorageCraft from an SMB data protection developer to converged storage technology powerhouse for MSPs and midrange channel partners, as well as what sets it apart from its rivals.

An edited excerpt of the conversation follows.

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