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Pure Storage CEO Giancarlo On StorReduce Acquisition And Measuring Flash Storage Success

Pure Storage CEO Charles Giancarlo, in an exclusive meeting with CRN, talks about the importance of acquiring StorReduce and about measuring growth not just against other all-flash storage products but against the storage business as a whole.

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Understanding The Growth Of Pure Storage

Pure Storage is one of the IT industry's fastest-growing storage vendors. The company in mid-August announced second fiscal quarter 2018 year-over-year revenue growth of 37 percent, a rate that will likely propel it into the top five list of storage vendors in the very near future.

Growth rate of 37 percent for all-flash storage -- one might argue that it's pretty good considering that only one other major storage vendor, NetApp, with its 50 percent annualized all-flash storage growth rate, beat Pure Storage. But you won't find Pure Storage CEO Charles Giancarlo agreeing with you.

To Giancarlo, it's important to compare Pure Storage's growth to other vendors' storage sales as a whole, because those vendors are actually replacing older disk-based storage with flash rather than opening new business.

Agree? Disagree? Here’s how Giancarlo lays out his argument.

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