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Pure Storage CEO On Competing In An All-flash, Multi-Cloud World

Charlie Giancarlo tells CRN that Pure Storage's fast growth vs. competitors like Dell EMC and NetApp stems from the lack of a large installed base of disk storage and from a commitment to expanding storage's integration with a multi-cloud world.

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Not A Startup Anymore

Pure Storage next month will be 10 years old, a fine old age for a storage vendor that was a pioneer in the development of the flash storage array business. And if last week's Pure Accelerate 2019 conference was any indication, the Mountain View, Calif.-based vendor is far from finished disrupting the storage industry.

The company last week introduced a hybrid cloud offering, Cloud Block Store for AWS, which now allows Pure Storage's Pure storage operating system to run in AWS as if it were on the company's hardware; new multiple storage classes, including the introduction of a high-performance server-class memory to FlashArray//X arrays and the new capacity-optimized FlashArray//C line that next year will feature low-cost QLC flash; and new as-a-service capabilities to eventually deliver all of its technology as a service.

CEO Charlie Giancarlo sat down with CRN during the conference to discuss the storage market and his company in particular in a conversation that ranged from the slowing storage market to the need to integrate storage with multi-cloud and hybrid cloud environments. He also said that Pure Storage, unlike its older competitors, is actually doing better off without a large installed based to grow its business. And, he said, it is possible to get rid of the hardware part of storage, but that will have to wait until generic hardware gets more flash-optimized.

For a look at these and other topics, turn the page.

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