Less Focus On Hardware, More Focus On Software, Cloud, Services
Pure Storage is a storage software vendor disguised as a storage hardware vendor. The Mountain View, Calif.-based company is known best for its FlashBlade and FlashArray all-flash storage arrays, and as one of the top two independent storage vendors. But look under the hood, and you can see a software company.
Pure Storage CEO Charles Giancarlo, in an exclusive discussion with CRN, said 95 percent of his company’s development is focused on software, leaving just enough to develop the underlying hardware on which that software is run. The company is also pushing the envelope on storage services, both on-premises and in the cloud, looking to give businesses the option of running their workloads in whatever environments they see fit in a consistent manner, giving channel partners the ability to generate recurring revenue, he said.
“Increasingly, we’re making customers capable of managing their data just as if it were on the cloud itself,” he said. “So completely accessible through our web-based management system, through Pure1, orderable through Pure1, transparent pricing on Pure1. And over time, they’ll be able to move their data, to have their data automated from a backup or from a disaster recovery standpoint, and have that be entirely accessible by code.”
For a look at how Pure Storage is remaking itself, including how it is using its recent acquisition of Kubernetes storage leader Portworx to add new services, what to expect in 2021 on the product side, and how it sees its competitors like Dell Technologies and NetApp, click through our slideshow.