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The 10 Biggest Enterprise Data Storage Industry Predictions For 2019

2019 will see a huge business and channel focus on managing, protecting, and getting value from data, and a de-emphasis on what the underlying technology of the storage is or who's logo is on the bezel.

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Dell EMC Will Consolidate

Making a prediction about a particular company is risky, but this is one instance where the risk is rather low.

Dell EMC in 2019 will finally consolidate its multitude of midrange storage lines (think Unity, Compellent SC series, EqualLogic PS series) into a single midrange storage line, with possibly part of its PowerMax line thrown in for good measure. Multiple storage acquisitions over the years has placed Dell EMC in a storage Catch-22: Do you keep multiple lines to support existing customers of those lines despite the cost of doing so, or do you go for efficiency at the risk of alienating some of that customer base?

The consolidation of its storage lines is risky given that it presents an opportunity for customers to look at competing vendors at the same time. But it will be a very important move for Dell EMC as it looks to the future of the storage industry.

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