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The 10 Biggest Enterprise Data Storage Industry Predictions For 2019

2019 will see a huge business and channel focus on managing, protecting, and getting value from data, and a de-emphasis on what the underlying technology of the storage is or who's logo is on the bezel.

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Brand Loyalty Will Fade

Storage vendors have gotten very good at the technology they produce. And at the same time, cloud storage providers have gotten very good at what they do.

That will make 2019 a year when brand loyalty takes a hit primarily because storage sales is no longer about speeds and feeds. Customers really don't care that Brand A's NVMe-based storage array is faster than Brand B's NVMe-based storage array. Heck, cost isn't even that much a factor. The really important sales point going forward is not how good the technology is, but how well does the technology fit customers' specific requirements. This is what makes the channel shine, as astute sales reps make sure they understand customers' requirements even better than customers understand their own requirements, and tailor the solution to those needs regardless of who develops the technology. Customers won't buy Brand A because it's Brand A, but because it provides the right combination of performance, cloud connectivity, storage services, and price.

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