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Women Of The Channel 2019: Power 30 Solution Providers

As part of the 2019 Women of the Channel, CRN is highlighting 30 female executives at solution provider organizations whose insight and influence in their respective companies help drive channel success.

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Amy Protexter

SVP, North America Marketing

Insight Enterprises

Insight’s evolution from traditional reseller into a full-service systems integrator has changed the company’s DNA in just a few years. Protexter has directed a repositioning of Insight’s purpose to create meaningful connections that help businesses run smarter. 

Years In Position: 2 

Years In Channel: 5 

How have you personally helped advance your company's channel business over the past year? Insight's marketing team has been integral to building brand loyalty and conveying how our expanding Insight Intelligent Technology Solutions portfolio translates into real outcomes for businesses optimizing current IT needs while transforming for the future. Insight is changing the channel, thinking differently with partners about how we can best serve our clients. Our dedicated marketing team and sophisticated digital marketing stack create the first line of meaningful connection with clients, and marketing-influenced revenue amounted to $5.3 billion in 2018. Last year, Insight saw more than $2 million in gross profit from unassisted purchases directly resulting from marketing activities, and our eCommerce team generated more than $1.4 billion in net revenue. Connecting with partners to help them see the value of our evolving brand also is imperative, and their investment in our marketing programs has grown 47 percent since 2015. We've also worked diligently with our HR team to build our brand internally, establishing Insight as an employer of choice. An emphasis on living our core values of hunger, heart and harmony landed Insight on Fortune's 100 Best Workplaces for Diversity and 50 Best Workplaces in Technology, and being named the #5 Best Place to Work by the Phoenix Business Journal.

What are your goals for your company's channel business over the next year? With several strategic acquisitions since 2015, ongoing development of new services, and deepening relationships with 5,300 partners worldwide, Insight has established a unique place in the channel by providing end-to-end solutions for digital transformation. We'll continue to build awareness of our four solution areas – Supply Chain Optimization, Connected Workforce, Cloud + Data Center Transformation, and Digital Innovation – to acquire new clients and drive adoption and advocacy by partners and teammates. Continuing to build culture based on our values of hunger, heart and harmony to make Insight a best place to work for marketing professionals is a high priority.

What's the key to success for your channel partners in 2019? After transforming our business into four areas of Insight Intelligent Technology Solutions that help our clients both manage technology today while transforming for the future, this year is about refocusing our image as a "super systems integrator." When we talk about digital transformation -- the journey that organizations must take to stay relevant -- we want to clearly answer why it makes sense to engage with a company like Insight given our unique procurement, cloud, data center, end-user and innovation capabilities. Traditionally clients have stitched together IT solutions from multiple partners. We believe we're challenging traditional through our own transformation.

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