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Women Of The Channel 2019: Power 30 Solution Providers

As part of the 2019 Women of the Channel, CRN is highlighting 30 female executives at solution provider organizations whose insight and influence in their respective companies help drive channel success.

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Jamie Porter

Director, Marketing

MNJ Technologies

Throughout 2018, Porter increased awareness of the overall brand and services capabilities, strengthened many of MNJ’s vendor and partner relationships, executed highly successful client campaigns and events, and right-sized marketing. 

Years In Position: 3 

Years In Channel: 19 

How have you personally helped advance your company's channel business over the past year? 2018 was a year of transformation and growth for MNJ. We have been building a new look and image, but also evolving the way we listen and talk. This evolution has been instrumental to our success. With the support of my amazing team, I executed numerous unique client campaigns and prospecting events to increase brand awareness and build/strengthen the relationships we have. Internally, I also played a key role in evolving our company culture by implementing strategic workshops, employee engagement and leadership programs, and internal marketing initiatives. With the help of our collaborative leadership team, we implemented a new "Be the Difference" mindset. Being the Difference is all about treating one another with respect, listening, communicating, and being genuine and flexible in all our engagements. Last, but certainly not least, I started engaging with our vendors and partners in a more collaborative and strategic manner. Many partnerships blossomed throughout the year by dedicating additional time and energy to these relationships. In just one year, we doubled the number of vendors we executed joint marketing initiatives with. This increase in collaboration impacted our relationships in an immeasurable way, but also positively impacted our growth and success in 2018 and beyond.

What are your goals for your company's channel business over the next year? Over the next year, my plan is to further increase brand awareness and strengthen our image in the marketplace through various initiatives such as PR, digital advertising, direct mail and social media. In addition to this, I will be further igniting our vendor relationships and driving our Be the Difference mindset with our employees. All of this supports the overall goal, which is surpassing our growth revenue targets.

What's the key to success for your channel partners in 2019? The key to success is to stay ahead of the pace of change and to empower our people to be the difference day in and day out. Change is inevitable. As an organization, we need to remain educated and nimble so that we can keep up with the rate of change and be a trusted advisor to our clients so they don't get lost in the chaos. Our employees are equally important. As leaders, we need to ensure they understand their role in the customer journey and empower them to make strategic decisions and to do the right thing.

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