Ruslan Kogan, who's in his mid-20s, started the company in Australia in 2006 after getting frustrated trying to buy a television for a reasonable price. Since then, the ex-Accenture IT consultant has built up his electronic retailing site by selling deeply discounted Kogan-branded TV sets, GPS systems and DVD players. Kogan said his products are so inexpensive because he cuts out the middleman and deals directly with Chinese factories to build his products, which then get shipped to him and sold via his site.
