The 10 Coolest Virtualization Startups Of 2014

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Primary Data

CEO: Lance Smith

Storage startup Primary Data came out of stealth mode in November with a technology that virtualizes data to make it more easily accessible by the various types of storage found in today's data center.

The Los Altos, Calif.-based startup hired Apple co-founder Steve Wozniak to be its chief scientist, which is the same role he held in his last job at storage vendor Fusion-io. Primary Data CEO Lance Smith and CTO David Flynn also came from Fusion-io.

Storage is a thorny issue for many enterprises, and Primary Data could be one of the many startups in this space that brings some clarity to the confusion. Plus, most everyone loves Steve Wozniak.

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