The 10 Coolest Virtualization Startups Of 2015 (So Far)

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Primary Data

CEO: Lance Smith

Storage startup Primary Data, whose management team includes former executives from Fusion-io, came out of stealth mode last November touting the benefits of its data virtualization technology, which it claims is the key to making storage in the data center more efficient.

Primary Data says virtualizing data makes it more easily accessible by applications, servers and storage, enabling companies to get the most out of their enterprise systems. Rounding out the product is policy-based automation, which ensures the data is made available across heterogeneous infrastructure.

Primary Data, Los Altos, Calif., also has Apple co-founder Steve Wozniak on staff as chief scientist. And who doesn't love Woz?

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