2016 Data Center 100: 20 Virtualization Vendors

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Primary Data

Lance Smith, CEO 

Headquarters: Los Altos, Calif.

Founded by former executives from storage vendor Fusion-io (now part of Sandisk), Primary Data focuses on data virtualization space. Its flagship DataSphere product virtualizes data using metadata, which helps ensure that apps are getting sufficient storage resources—without overprovisioning storage. 

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