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CRN Exclusive: SimpliVity CEO Kempel On Competing With Cisco, AWS, And How VARs Can Win In The Hyper-Converged Market

Simplivity CEO Doron Kempel tells CRN that large legacy hardware vendors entering the white-hot hyper-converged infrastructure market lends legitimacy to the space.

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Kempel Talks Competition In The Hyper-Converged Space

The number of competitors, including large legacy hardware vendors, crowding into the white-hot market for hyper-converged infrastructure is growing. But SimpliVity CEO Doron Kempel says that simply lends legitimacy to the market.

After watching from the sidelines as start-ups SimpliVity and Nutanix collected hundreds of millions of dollars in venture investments, HP and Cisco, the latter a key SimpliVity partner, recently jumped into the hyper-converged market with solutions of their own. Hyper-convergence refers to software that allows for the combination of compute, storage and virtualization to run on x86 servers.

And while Kempel told a roomful of analysts, journalists, customers and partners at SimpliVity's Connect event in Boston this week that Cisco's move into the space with its HyperFlex solution isn't ideal for the companies' tight relationship, he remained confident that SimpliVity can do something he says it has done very well thus far: Win deals. SimpliVity, Kempel said, wins 80 percent of the deals it competes for.

What follows is an edited excerpt from CRN's interview with Kempel.

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